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At GCS IFA 2026, we hosted our biggest Berlin event yet, bringing global technology brands and international media together in the Waldorf Hotel just ahead of the official IFA opening. The afternoon included an exciting programme of two-minute Fast Pitches, a simultaneous product unveil, hands-on demos and our media-voted Best of GCS Awards. More than 60 brands and over 100 international technology and business media joined, spanning AI, robotics, smart wearables, consumer electronics and next-generation hardware, making the event a key moment for brands looking to get their innovations in front of global media before IFA opened to the public. A special thanks to our partner WorldFirst for helping make this event possible.

Event partner

For GCSx NYC 2026, in partnership with TECH WEEK by a16z, we hosted an exclusive media event bringing together founders, investors, operators, and media to discuss where tech is heading across the US and Asia, with support from several co-hosts and an AI summary partner, and a spot on the official NYC Tech Week calendar. More than 150 attendees and 14 participating brands joined, spanning AI copilots, wearables, robotics, and smart consumer tech, making the event a key moment for companies expanding from Asia into the US market.

For our GCSx debut in the UK, we collaborated with the UK National Committee on China (UKNCC) and London Business School to host a fringe event alongside London Tech Week. The event brought together a panel of expert guests to explore one of the defining challenges facing global brands today: building trust in the age of AI and shifting geopolitics. More than 100 business, tech, and media professionals attended the panel discussion followed by a networking session that continued late into the evening. The energy of the room highlighted strong demand in London for this kind of forum, and marked a key moment for London's role as a global launchpad for technology companies as well as for Global Connect Show's growing presence in Europe.

In early June, we welcomed 26 journalists from around the world the GCS China Innovation Tour, taking them behind the scenes of the companies and incubators representing the next wave in consumer tech innovation. Our most ambitious programme yet, the tour brought media to four cities in a single week — offering everything from startup incubator visits and early product demos to private CEO briefings and behind-the-scenes access to how robotics and green energy technologies move from development to deployment. The tour put media in direct contact with the people and processes shaping consumer tech, making it a key moment for understanding how ideas move from prototype to global scale within China's tech ecosystem.

For the 2026 edition of GCS CES, in partnership with USA Today, we hosted an exclusive media event at Mike Tyson’s infamous Tiger Mansion in Las Vegas. The event brought together leading international and tech media, creating a high-end, results-driven platform that connected participating brands with premium global media resources and exposure opportunities. More than 80 international mainstream and technology media outlets and nearly 30 Chinese brands attended, making the event a key moment during CES for Chinese companies to communicate internationally and expand their global influence.

Global Connect Media Day @IFA 2025 positioned Chinese innovators at the centre of one of IFA’s key official media events, giving brands a high-visibility platform to meet top journalists and showcase their latest breakthroughs. Held inside the IFA exhibition venue, the event brought together nearly 20 innovation-driven brands and over 60 major media outlets from Europe and North America. Brands presented flagship products through hands-on demos, while judges from leading media organisations conducted on-site evaluations. IFA CEO Leif Lindner opened the event and met each exhibiting team. As Leif Lindner noted, China’s leadership in consumer electronics, home appliances, AI and sustainability was reflected throughout IFA, and Global Connect Show served as a key platform bringing that innovation to global audiences.